Branding every park in the Portland city limits.
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Portland, Oregon is home to around 279 official municipal parks, covering a combined 17 square miles. They all have their own names and their own personalities, so why don't they have their own official identities to match those unique aspects?


I'm setting out to make a logo for each park in Portland. To give them something visual and unique to set them apart from each other. A new logo will be uploaded every Monday through Friday until each park has a shiny new identity.


PRESS:
Portland Parks Get Branded from The Portland Mercury's Blogtown, PDX


This project was started by Jeffery Frankenhauser as a part of his design thesis at Portland State University. It was totally inspired by Nicole Meyer's Branding 10,000 Lakes and Steve Shanabruch's The Chicago Neighborhoods.